http://www.adsave.com Tips and Information on effective online marketing strategies including saving money on advertising. Thu, 31 Jan 2008 18:23:29 +0000 http://backend.userland.com/rss092 en Last month, I had discussed how to get opt-in emails for your marketing campaign. While all is good and well with opt-in emails, there's something even better than that -- double opt-in emails. The difference between double opt-in emails and opt-in emails is that in collecting double opt-in emails, subscribers ... http://www.adsave.com/2008/01/31/double-opt-in-emails-vs-opt-in-emails/ Landing pages are specifically created for link and traffic-building campaigns. Basically, you use this landing page's URL to promote in social media web sites -- bookmarking sites such as Digg and StumbleUpon and even sites such as Facebook, MySpace and Twitter. The debate however, lies in whether you should integrate ... http://www.adsave.com/2008/01/12/landing-pages-integrate-with-the-rest-of-your-web-site-or-not/ When you're selling or promoting something, most of the time, you go for broke and try to sell to everyone and to no one in particular. While this MIGHT work, it might also limit conversion rates. Why? Well, you're talking to everyone in general. When you sell, you need to ... http://www.adsave.com/2007/12/26/does-concentrating-on-a-target-audience-increase-conversion-rates/ I had listed several of my web sites and blogs in directories in an attempt to promote them. The question is -- did they work? Well, they did bring in SOME traffic. I didn't get a huge percentage of traffic from my links in directories, but it's not like I ... http://www.adsave.com/2007/12/22/how-to-use-web-directories-for-marketing/ I've discussed email marketing before as a way to promote your goods or services. To be able to run a successful email campaign, you must first, of course, have a list of email addresses to send your newsletters to. In many web master forums, selling email lists is rampant. While ... http://www.adsave.com/2007/12/16/how-to-get-opt-in-emails/ In SEO Checklist, I wrote about how using expired domains could up the traffic of your blog or web site. I had discussed about it in SEO terms but in truth, expired domains are perfect for online marketing. If you're looking for that initial burst of traffic to your new ... http://www.adsave.com/2007/12/14/how-do-you-get-an-expiring-domain/ If you've ever come across a sales copy before, testimonials are not alien to you. If you like watching home television shopping like my sister and I do, just for the sheer fun of it, you've heard a gamut of testimonials on a product before. Most of the time, my ... http://www.adsave.com/2007/12/09/can-one-use-fake-testimonials-for-copies/ Wikipedia has become a famous resource in the recent years. So famous, in fact, that many marketers try to use the user-content driven domain to promote their services, goods or themselves. In effect, many schools see Wikipedia as an unreliable resource and I've talked to many teachers who told me ... http://www.adsave.com/2007/12/05/should-one-use-wikipedia-for-online-marketing/ There are people who start in internet marketing with substantial capital. They have the money they need for everything -- web site design, web site content, search engine optimization among a whole lot of others. The rewards you reap, of course would be great. After all, you need to spend ... http://www.adsave.com/2007/11/30/bootstrap-online-marketing-how-to-market-without-a-web-site/ In the not-so-far past, the concept of marketing through the World Wide Web was just an idea -- something which could materialize in real life in the future. When it started, people found a variety of ways to market services and products online, each one more ingenious than the other. ... http://www.adsave.com/2007/11/28/what-are-the-future-trends-in-internet-marketing/