Double Opt-In Emails Vs. Opt-In Emails
Last month, I had discussed how to get opt-in emails for your marketing campaign. While all is good and well with opt-in emails, there’s something even better than that — double opt-in emails. The difference between double opt-in emails and opt-in emails is that in collecting double opt-in emails, subscribers are required to verify their email accounts while in collecting opt-in emails, people can enter random email addresses. A double opt-in email eliminates the probability of inputting emails of other people. Ensuring that the email addresses you’ll be sending your newsletters to are active might mean a higher conversion rate especially if you ask them to verify their email address for downloads or info related particularly to a certain niche.
To be able to get double opt-in emails, you can do anything tackled in how to get opt-in emails. The difference being you would have to require them to confirm their email addresses. When trying to convince people into jumping in with you and entrusting you with their email addresses, you better have a strategy to convince them. Always talk about the benefits for them is they join and not of the benefits you would get. However, try not to be TOO smarmy because it turns readers off, too.
Offer your subscribers specific discounts and privileges if they choose to verify their email address. One way is to offer membership which would grant them access to materials set aside only for members. Direct mail to double opt-in emails could be one of the most successful marketing methods you’ll do. All you got to keep in mind that you’ve got to convince people that there’s something in it for them and take it from there. Make your own combinations and implement the one which works best for you.
Filed under: email marketing
