Online Marketing

Landing pages are specifically created for link and traffic-building campaigns. Basically, you use this landing page’s URL to promote in social media web sites — bookmarking sites such as Digg and StumbleUpon and even sites such as Facebook, MySpace and Twitter. The debate however, lies in whether you should integrate the landing page with the rest of your web site or if you should make a separate one for the linkbait, which would be the content of the landing page. Both has their own pros and cons. Let’s examine them separately.

If you integrate your landing page (which for web sites and blogs, as was said, would contain linkbait), your regular readers might not all approve of it. Perhaps on your first marketing campaign using the technique, it would be accepted. After a few more efforts, however, they’re not going to like it. One way to go about it is to use the same domain and create a page completely sequestered from the main page. Make sure you can’t navigate to the linkbait so your regular readers won’t be able to see it. You can incorporate it to your web site later on by linking to it. You could also go out of your way and create a different template for your landing page.

If you choose to go with NOT integrating your landing page with your main web site, the downside is that you won’t get immediate traffic to your main site through your marketing efforts. It would be later on, when you use a redirect to drive returning visitors to your web site. You can even use a whole new domain. To drive traffic to your web site, link to one of your existing articles or anything within the web site.

Filed under: marketing campaigns