Double Opt-In Emails Vs. Opt-In Emails

Last month, I had discussed how to get opt-in emails for your marketing campaign. While all is good and well with opt-in emails, there’s something even better than that — double opt-in emails. The difference between double opt-in emails and opt-in emails is that in collecting double opt-in emails, subscribers are required to verify their […]

Landing Pages: Integrate with the Rest of Your Web site or Not?

Landing pages are specifically created for link and traffic-building campaigns. Basically, you use this landing page’s URL to promote in social media web sites — bookmarking sites such as Digg and StumbleUpon and even sites such as Facebook, MySpace and Twitter. The debate however, lies in whether you should integrate the landing page with the […]