Online Marketing

I had listed several of my web sites and blogs in directories in an attempt to promote them. The question is — did they work? Well, they did bring in SOME traffic. I didn’t get a huge percentage of traffic from my links in directories, but it’s not like I did things right. Listing web sites or blogs in directories is one way to build backlinks to your web site.

1. The Higher the PageRank the Better

To those who are PageRank-conscious, getting your web site or blog listed in directories is a good way to build juice PR backlinks. In order to make it worth your while, you might want to find high PR directories. What’s great about high PR directories (more than just the PageRank itself) is the fact that it’s well-linked and hence, there’s a chance you’ll get a good surge of traffic from it.

2. It Might Not Always be Worth Your While

Think of it like this — you have a blue shirt. You place your blue shirt in a rack full of other blue shirts. Does your blue shirt get noticed at first glance? No, I don’t think so. Unless someone’s really surfing and digging for links in your niche, you might not get noticed at all. The answer to this would be to…

3. Go For Paid Featured Link

Many directories, if not all, offer to make your link featured for a small monthly or one-time fee. If you want to get noticed at first glance, then consider paying for a featured link.

The best combination therefore, is finding high PR directories and paying for featured links. Increase your chances of visibility and go for both quantity and quality. The more high PR blogs you can submit your link to, the better your chances are at directory marketing.

Filed under: web site marketing, blog marketing