Does Concentrating on a Target Audience Increase Conversion Rates?

When you’re selling or promoting something, most of the time, you go for broke and try to sell to everyone and to no one in particular. While this MIGHT work, it might also limit conversion rates. Why? Well, you’re talking to everyone in general. When you sell, you need to appeal to the emotions and […]

How to Use Web Directories for Marketing

I had listed several of my web sites and blogs in directories in an attempt to promote them. The question is — did they work? Well, they did bring in SOME traffic. I didn’t get a huge percentage of traffic from my links in directories, but it’s not like I did things right. Listing web […]

How to Get Opt-in Emails

I’ve discussed email marketing before as a way to promote your goods or services. To be able to run a successful email campaign, you must first, of course, have a list of email addresses to send your newsletters to. In many web master forums, selling email lists is rampant. While I don’t care much if […]

How Do You Get an Expiring Domain

In SEO Checklist, I wrote about how using expired domains could up the traffic of your blog or web site. I had discussed about it in SEO terms but in truth, expired domains are perfect for online marketing. If you’re looking for that initial burst of traffic to your new web site, then an expired […]

Can One Use Fake Testimonials for Copies?

If you’ve ever come across a sales copy before, testimonials are not alien to you. If you like watching home television shopping like my sister and I do, just for the sheer fun of it, you’ve heard a gamut of testimonials on a product before. Most of the time, my sister and I end up […]

Should One Use Wikipedia for Online Marketing?

Wikipedia has become a famous resource in the recent years. So famous, in fact, that many marketers try to use the user-content driven domain to promote their services, goods or themselves. In effect, many schools see Wikipedia as an unreliable resource and I’ve talked to many teachers who told me that they won’t accept papers […]