How to Target Paying Customers
In marketing, both offline and online, one essential strategy is to market to customers who are ready to buy and pay for purchase. Say for example, you sell children’s toys. You can create content for your web site about toys. You write content about these toys, post pictures of them and present them in the best way possible. However, you’re only getting hits from random people who are interested only in browsing and not in purchasing anything. That means you’ve been targeting the wrong crowd. You need to lure in the paying market - people who’d come to your web site with the intention of buying. Here are a few tips on how to determine a strategy on how to target the paying market:
1. The Paying Market Query Specific Phrases
Let’s go back to our example. If you sell children’s toys, targeting the keyword “toy,” for example, wouldn’t do at all. You most probably will just be inundated with passing visitors. When people buy, they usually query very specific phrases. Observe yourself first. Are you likely to type in “toy” as a search query when you know you want to buy a “toy car?” It’s even better to include the specifics. When you’re ready to buy something, don’t you type in the brand name too? So you can also target “[brand name] toy car.”
2. Sell at the Right Time
If you want a sure sell, you can also target seasons. Consumers are more likely to spend when there’s an occasion rather than on ordinary days. This Christmas, consider selling Christmas goods. On Valentine’s, sell Valentine-themed goods. In short, you need to know how to tickle consumers’ shopping muse. This strategy coupled with the first advice would surely bring in the profits, you just need to follow through.
Filed under: visitor behavior analysis
