Online Marketing

First of all, what is Alexa Rank? Alexa is a web information company which measures traffic for a given web site. The lower a web site’s Alexa Rank is, the more popular it is for a country. So if your web site is ranked 7,000,000, don’t rejoice — you’re actually very far off from success. Your web site would rank differently for every country too. It sounds like a great measure of a web site’s success isn’t it? Well, there’s a caveat — the web site only measures page views if the visitor has the Alexa toolbar installed on the browser. What does this mean? Well, the Alexa toolbar is not a reliable measure when it comes to niches very far off from tech-related subjects as the readers might not be inclined to install the toolbar on their browsers.

Nevertheless, the Alexa rank is a very important factor for web sites, as it adds to their value. For example, if you want to sell your web site, the buyer would definitely look not only at your PageRank but your Alexa Rank as well. The price of your web site might depend upon the ranks of these two factors. How to increase your Alexa rank? Basically, get attention from people who are likely to have the Alexa bars installed. Your best bet would be to incorporate tech stuff to your niche somehow, no matter how irrelevant it may be and get dugged or stumbled. You might also want to frequent web master forums where people are likely to have the Alexa toolbar. Ask people you know have been visiting your web site to use the Alexa toolbar. A little low, I know, but every bit helps. In the end, you need to ensure you write constant and quality content so people will keep coming back for more.

Filed under: visitor behavior analysis