Online Marketing

Do you use MySpace? How about Facebook? Friendster? Twitter? We mostly use these social networking web sites to connect with friends and former classmates. However, we also use these web sites to meet new people from around the globe. As much as I hate these web sites they could really be useful for networking (hence, the term social networking). And yes, they could be used for online marketing. Use these web sites as hubs for people of the same interest, you might just unearth a hidden pot of gold; people who actually want to buy your goods or services and truly check out your web site and what you have to offer.

Here are some tips on how you can market in social networking web sites:

1. Dress-up Your Profile

Have you ever surfed around MySpace and saw profiles which are nothing like the default profile? One way to attract people is to dress-up your profile. Blatantly promote whatever you’re promoting and let people know immediately.

2. Look for Relevant Communities

Social networking web sites have communities of shared interests. You can look around for relevant communities and join them. Participate in group discussions and get noticed — don’t be a wallflower, it’s bad for business.

3. Be Open to Adding Friends

Don’t be a snub; add anyone who wants to add you.  When you’re part of a community, add other members and talk with them. There’s a reason it’s called a SOCIAL networking web site. Building your list of contacts, networking with other people, letting people know of your existence — these are the basics of online marketing and social networking web sites could be a good venue for doing so. In the course of it all, there’s the potential to have fund and to really form new friendships, so it’s a win-win situation.

Filed under: social networking