Online Marketing

During the recent de-ranking of web sites by Google, the reason was pointed out and proven to be paid text links. Because Google has already made known and manifested their aversion against paid text links, web masters, from now on, would of course (if they care about their PR, because honestly, some people don’t) steer clear of text links. That would mean, many would be looking at other means to earn in revenue. One way would be to earn via selling paid banner ads. Sponsored banners ads, however, have been used for a long time now. The popularity of banners ads has been in question in the more recent years. However, it can’t be denied that they’ve never been completely eclipsed and have been in continual use. Many advertisers also prefer banner advertisements — from the traditional-sized ones down the new 125×125 pixel ads fad. So, just why are banner ads effective?

1. They Stand Out Visually

For content driven web sites where text is predominant on each and every page, users tend to notice anything which would stand out. Banners ads, of course, do the trick.

2. They Are a Prominent Web Site Fixture

I think everybody expects banner ads in web sites. They’re there — something immovable and unshakable and undeterred. They’re big enough to be notice and granted they’re not buried under too many other sponsor advertisements, visitors will click on them.

3. They Could Correctly Represent a Company

With text links, the most you’ll get is an anchor text. With banner ads, since there are visuals, you can use it to your advantage and create banners specifically reflecting what type of services or goods they offer. Remember the old adage, “a picture paints a thousand words.” Other than that, it’s easier for the ordinary consumer to remember pictures.

Filed under: Banners