Paid to Post Programs
One type of marketing is gaining linkage, and hence, visibility through blogs. Other than creating your own for your product or service, you’d want to get your name out there a lot more than it already is. One type of service available to bloggers is paid to post programs. Basically, as an advertiser, you would pay bloggers to post reviews about your product or service. Using this way, you’d have the chance of reaching more people than the usual since blogs would naturally be from different niches. The wide variety of niches does not mean your visibility is lessened. On contrary, it makes your name known to people who might be interested but would otherwise have never heard of you.
This can also be classified as one type of viral marketing. When your link gets posted to blogs, others may reference to that blog and so on and so forth. In short, you’re using the technique to reach out to a wider audience — exactly what viral marketing is.
Here are some paid to post programs you can use:
1. PayPerPost
You would choose which types of blogs you’d like to sponsor and wait until a blogger picks up your topic.
2. Blogitive
Same as PayPerPost
3. ReviewMe
The difference between this and the prior two is that you have to take the initiative. Bloggers list their domains and their specs and you get to choose and hire which one you’d like to blog about you.
The advantage of utilizing this technique over just buying banner or text ads is that you will be featured in a blog which means all focus will be on you for one particular post. When all focus is on you, that means more hits for your web site — you just have to wish conversion rate is also high, but that’s a gamble you have to take.
Filed under: viral marketing
