Online Marketing

Last time, I discussed about the basics of email marketing. Now that we’ve laid out the lowdown on it, this specific topic could be easily understood. An autoresponder is one type of email marketing which could be used to generate conversion. It’s something which could increase the hype and the buzz on your product or service even when you’re not proactively doing campaigns. Which means it’s a very useful marketing tool — that is unless your sales letters get lost in the spam mail.

So, now that you know the autoresponders’ potential, here are the essential elements which need to be incorporated with your marketing approach to generate actual results:

1. Benefits, Benefits, Benefits

First of all, if you have absolutely no idea how to write sales letters, it’s best if you hire a professional copywriter to do the task. You could study how to write one on your own but until you’re completely a sales letter pundit or if you just “don’t get it,” don’t risk your business and invest on availing the services of a writer. A copywriter knows what consumers want — benefits. What’s important for a sales letter to become effective is its angle. You can enumerate all the specs of your product all you want, but unless the potential clients see what’s in it for them, you’re a lost cause.

2. Personalization and Disclosure

Readers like seeing their names in emails. Set up an autoresponder to send emails with the first name of each subscriber. Another thing is to detail everything important about you or your company. People won’t trust anyone who hides behind anonymity. Be transparent so they can be sure you’re a not a scammer trying to rip them off.

3. The Magic Number is Seven

After the initial mail, prepare six more for follow-up. Use seven different approaches detailing the different benefits of your product, service, or good, in each sales letter.

And that makes up the list of basic and essential elements for creating effective and potent autoresponders.

Filed under: autoresponder, email marketing, Mailing Lists