Online Marketing

Everyday I get literally hundreds of mail in my spam folder. There are some for which service I had subscribed to, but mostly, they’re unsolicited emails from who knows where. Needless to say, everything gets buried in my spam folder, even legitimate non-spam newsletters.

Newsletters, auto-responders, and the like, are different forms of email marketing. It’s a type of direct internet marketing, commonly using the hard-sell approach to convince potential customers to avail of a service or purchase a particular type of good. This article will discuss what you need to know about the basics of email marketing.

What Makes an Email, a Spam?

Spam is an unsolicited email bombarded to your mailbox. Many spammers use unscrupulous methods to get you to click on their links in their spam mails. Most of the time, they send emails pretending to be legal entities to fool people (i.e., phishing emails). Others just send emails blindly from collected addresses in the attempts of converting an unknowing reader into a customer.

What Type of Email Advertising is Not Spam?

Opt-in advertising is the type of email marketing that is not considered spam. This is due to the fact that people voluntarily sign-up for their email service. They’re also in compliance with the CAN-SPAM Act of 2003 which requires them to validate their return email and physical addresses as well as provide a one-click unsubscribe feature.

What Is the Disadvantage of Using Email Marketing?

I think the biggest disadvantage of all is that even if you use legitimate opt-in advertising, your email could end up in the spam folder, buried underneath gazillions of spam emails. This means your chance to convert potential customers into actual ones gets limited.

What Are the Advantages of Using Email Marketing?

For one, you distribute your information largely without the need for exorbitant expenses. It also gets the attention of people much quickly since your information ends up right in their mailbox.

Filed under: email marketing